Currently focused on building server-side measurement infrastructure for clients — moving tracking off the browser and into Google Cloud to improve data quality and privacy compliance.
Also experimenting with marketing agents that automate repetitive reporting workflows using Cloud Functions and the Gemini API.
Working on my long-term financial independence plan — reading a lot, thinking in systems, and being more intentional about where time goes. Also preparing for the Google Cloud Professional Data Engineer certification.
American Football season is always on in the background. Loud opinions, zero apologies.