Available for new projects

Marketing Technologist who builds
things that matter.

I design and build marketing technology tools with a focus on simplicity, performance, and the people who use them.

Get in touch GitHub ↗

About

A bit about me

I'm a MarTech & Measurement Specialist with +15 years of experience desiging and building things across the full digital marketing landscape. I care deeply about clean code, thoughtful architecture, and shipping things that solve real problems.

When I'm not at my desk, you'll find me talking about financial freedom and american football.

Google Cloud Google Tag Manager Google Analytics Server-side Tracking Marketing Agents Containers MarTech Design Marketing Measurement

Tools & Stack

GA4 Looker Studio Cloud Run Cloud Functions Server-Side GTM Supermetrics JavaScript GA4 Looker Studio Cloud Run Cloud Functions Server-Side GTM Supermetrics JavaScript

Work

Selected projects

Unified Marketing Measurement
Triangulating attribution, Incrementality, and MMM into a single decision framework so budget allocation isn't driven by whichever model the loudest stakeholder trusts.
Google Meridian GA4 Lift Studies BigQuery
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First-Party Data Infrastructure
Building the identity spine that stitches anonymous signals to known users in order to activate high-value segments without leaning on third-party cookies.
BigQuery Firebase Cloud Run functions
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Server-Side Tagging at Scale
Turning sGTM from a simple proxy into a full enrichment and routing engine that owns the data pipeline between the site and apps and every downstream platform.
sGTM Cloud Run Cloud Pub/Sub Cloud Load Balancing
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Contact

Let's work together

Open to freelance projects, full-time roles, and interesting conversations.